Keeping users loyal is tough. Getting honest feedback is even tougher.
-> The Ben Franklin Effect
When someone does a favour for you, they like you more. It is a real psychological effect named after Benjamin Franklin. He discovered that asking a rival for a book made them friends. In product management, it means asking users for help can make them like your product more.
-> How?
Ask users for a small favour, like a quick survey. Involve them. They help you, and they start liking your product more.
-> Benefit?
Users who invest time in your product value it more. They stay longer. They talk about it more.
-> Actionable Tips: Start with easy asks.
- Ask for feedback on a feature—suggestions for improvement.
- Acknowledge every response. Show them you are listening.
- Make changes based on their ideas. Keep them updated on these changes.
The Ben Franklin Effect is more than human psychology. It is a practical tool for product managers to grow user loyalty.