Q. Why will Priya (imaginary person) download your fitness app?
A. To stay consistent with her workouts

And Not

• Mother of two
• Software Developer
• She enjoys hiking on weekends
• Gym member but seldom goes
• Loves smoothie bowls
• Fan of HIIT workouts
• Follows fitness influencers on Instagram
• Has tried three other fitness apps last year

You might have collected a whole novel about Priya. But if you miss out on the real reason she is considering your app, all that data becomes background noise. She wants to be consistent with her workouts, plain and simple.

The Takeaway: Identify the North Star

Let this be your guiding light. Keep sight of the primary reason your users will interact with your product. All the extra features and frills should support the core reason, not overshadow it.
In Priya’s case, a feature that helps her maintain workout consistency is a non-negotiable.

What other examples can you think of? How do you prioritize the core needs of your users?