Have you ever felt lost deciding between Jalebi and Gulab Jamun at the sweet shop? Now imagine choosing between 50 desserts. Overwhelming, right?

The Paradox of Choice:
Barry Schwartz coined the term “Paradox of Choice”.
The idea is simple but profound: having too many options can lead to decision paralysis and reduced satisfaction.

From Dessert Menus to Digital Products:
Now, switch those dessert menus for product features. The modern digital product landscape sometimes feels like that overloaded dessert menu. Instead of enjoying the features, users can get overwhelmed.

My Experience:
I once teamed with a startup aiming to revolutionize productivity. Their initial approach? Bombard users with a plethora of features. Feedback was chaotic, and drop-offs were high. We paused, re-evaluated, and stripped the tool to three core features. What happened next? User engagement soared. The message was clear: Quality over quantity.

Navigating the Paradox:
The paradox highlights the importance of prioritizing valuable features based on understanding users, as sometimes less is more.

While options spread our lives with variety, it is essential to distinguish between meaningful choices and sheer noise. Be it picking a dessert or designing a product, intentionality is critical.

Image Source: sketchyideas.co