Status Quo Bias
It is the tendency to prefer maintaining the current state of affairs or sticking to existing decisions or choices, even when alternatives may be objectively better.

Example
Imagine you are proposing a simplified onboarding flow for a finance app to address user complaints about complexity. However, some stakeholders resist the change due to concerns about user confusion and potential backlash.

Overcoming the Status Quo bias requires presenting data and user feedback to demonstrate the benefits of the proposed change and its alignment with user needs.