I will be sharing one bias every week with an example, and how to avoid it.

Confirmation bias

It is the tendency to seek out information that confirms our existing beliefs or opinions while ignoring or dismissing information that contradicts them.

Example:
If you believe that a specific feature is crucial to the success of your product, you might unconsciously discount user feedback that suggests otherwise.

To avoid confirmation bias, seek diverse perspectives and data sources, and challenge your assumptions and biases.

#productmanagement #bias #decisionmaking #leadership

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