Have you noticed that when you engage with a product online, you start seeing that product or similar products everywhere?

This is the Baader-Meinhof Phenomenon at play.

I came across this phenomenon while researching marketing strategies for a real estate app.

-> Problem Statement
The real estate app had a copyright for using a popular ride-sharing app’s name but for real estate. App visibility was a big challenge because it competed with the second-best-known word in Google Search.

-> Solution
The first step was to get the SEO right. With that in place, we launched coordinated campaigns across social media, search engines, real estate, and travel blogs.

-> Result
App downloads increased by 20%. Traffic increased by 35%.
This was for the quarter when the coordinated campaigns were run.

To summarize, the Baader-Meinhof Phenomenon or Frequency Illusion is a cognitive bias where something you recently noticed appears everywhere.

In product management, it means creating multiple, varied touchpoints for potential customers to encounter your product.