As Product Leaders, we often face the situation of feature updates. The critical challenge is the endowment effect. It is a human psychology concept that makes users disproportionately value features they are accustomed to.
- Why this happens?
Users develop a feeling of familiarity with existing features. This psychological attachment often overshadows the logic of the feature’s usefulness. - How to approach?
Tell a story to connect. Share periodic progress to maintain the excitement. - What to share?
Show compelling data. Demonstrate how the old feature is used infrequently. Explain how the new update can bring a more pleasing experience.
We can guide our products towards continuous improvement while maintaining user trust and satisfaction by adopting a thoughtful approach to communication and implementation. For this, understanding the psychology behind the user resistance is essential.