This post is the first part of multi-part series on exploring the significance of Creativity and Innovation in Product Management.

“Creativity is thinking up new things. Innovation is doing new things.” – Theodore Levitt.

While this sounds simple & straightforward, its essence runs deep.

Creativity: Act of creating new ideas, imaginations, and possibilities.
Innovation: Act of introducing something fresh and effective in the market.

Creativity ~ Inspiration, Cognitive, Potential, Unique & Individual
Innovation ~ Execution, Tangible, Practical, Repeatable & Scalable

Creativity = Canvas of Imagination
Innovation = Possibilities to Reality

Example:
Creativity:
Imagine you are developing a travel app. Creativity can be used to think beyond the typical itinerary planning and reservation features. You can explore integrating augmented reality for immersive travel experiences. That would give your product an edge over other products in the market.

Innovation:
Building on your travel app, innovation would involve developing a system that allows users to point their smartphones at landmarks and instantly receive historical & cultural information. Also, based on the real-time traffic, and crowd data, the system can recommend a guided itinerary for a hassle-free & unforgettable tourist experience.

Creativity & Innovation together are the two twin engines that drive every remarkable product and make the product stand out in the market.

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Coming Next – Creativity & Innovation in Product Management – Part II
In this part, we will explore Why Creativity & Innovation are both crucial in Product Management.