In one of my previous posts, I talked about various company cultures:
- Engineering-Driven
- Data-Driven
- Design-Driven
- Sales-Driven
Some examples of Design-Driven companies are Apple, Airbnb, Square, and Snapchat.
Design Management Institute created a Design Value Index (DVI) and compared the stock market performance of design-driven companies against the S&P 500 index. The results speak for themselves.
This data is a strong validation of the strategic value of design in today’s competitive landscape. It is no longer only about aesthetics; it’s the driving force behind business success.
Transitioning into a design-driven company culture requires a systematic approach. Some of the key pointers:
- Leadership Buy-In
- Design Leadership Establishment & Design Culture Cultivation
- Design Thinking Training
- User-Centric Mindset & Iterative Prototyping
- Cross-Functional Collaboration
Transitioning to a design-driven culture requires a collective commitment from the entire organization, driven by leadership to integrate into all aspects of the business.
Source: https://lnkd.in/d-jYRkH2