Creating a product involves much more than just pretty pixels and lines of code. Here are the 6 phases that make your products rock-solid:
- Product Vision – The Diya
- Why are you building this exact product?
Are you the Swiggy for Vegan meals? Your vision lights the path, especially when power cuts (obstacles) come unannounced.
- Product Strategy – The Master Plan
- Your overall plan on successfully bringing your product to market.
Think like a cricket captain. Your game plan is your playbook. Know your wicket (market), the kind of batsmen, bowlers, fielders, and even the crowd (competitors) you’re up against.
- Customer Persona – Meet Suresh
- Who is your ideal customer?
Suresh isn’t just “a 40-something who loves tech.” He despises traffic jams, cherishes family time, and wants a product that respects his values.
- Product Positioning – Your By-Lane
- How does your product fit in the market?
Are you the “sasta aur tikau” (affordable and reliable) choice or the “premium jaisa” (top-tier) product? Know your by-lane and claim it.
- Product Differentiation – The Mirchi Factor
- How is your product better than your competition?
Sure, others are also solving Suresh’s problems. But do they add that extra masala that makes life more exciting? Find your spicy edge.
- Goals & Initiatives – The Real Laxmi
- What do you want to achieve and how?
Forget KPI buzzwords. Are you chasing the real Laxmi here? More users, more revenue, or perhaps more societal impact?
When the daily chaos overwhelms you, revisit these six dharmas. They aren’t just building blocks but the Vedas of your product’s life cycle.