IBM Design Thinking in Product Management

IBM Design Thinking is a scalable framework to help teams understand and deliver continuously.

According to data, IBM Design Thinking added +$20.6M in revenue, improved customer relations, and internally bridged gaps across product and design teams to dramatically improve profits from IBM’s product portfolio for a total ROI of 301%.

Other facts:

  1. 75% reduced time for initial designs and alignment
  2. 33% reduced development and testing costs
  3. 2x faster time to market
  4. 38% increase in portfolio profitability and reduced risk
  5. 50% reduction in design defects

Would you like to know more about their approach? Drop a note in the comments mentioning what aspect would you like to know more about.

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